Collection: Ksubi

Ksubi is an influential Australian streetwear and denim label founded in 1999 on Sydney's Northern Beaches. Celebrated for its "beautifully imperfect" design philosophy, the brand is renowned worldwide for its signature distressed finishes, edgy, rebellious aesthetic, and iconic box-cross and dollar sign ($) logos.

Ksubi (originally named Tsubi) was founded in 1999 on Sydney's Northern Beaches, Australia. The brand was born from frustration when the founders—a collective of surfers, DJs, and creatives—were dissatisfied with the lack of standout jeans available in the market.