Asaali

Asaali (pronounced "Ah-sah-lee") is a popular Los Angeles-based streetwear brand. It is known for its bold aesthetic, high-quality materials, and exclusive designs. The brand has grown from selling clothes out of a trunk to having flagship stores in Los Angeles. 
The brand is heavily rooted in street culture. The owner and creative director, a designer who goes by Nephew Milo (also known as Asa Kinney), founded the brand after shifting away from life on the streets. 
Before Asaali, Milo originally planned to launch a pocketed underwear brand called "Thuggies" designed to hold items on the street. When he realized he could scale up to full-scale clothing, he created Asaali. He views Asaali as premium "designer" clothing—like Gucci or Versace—but adapted for street culture. 

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