Collection: Goyard

Goyard is a prestigious French luxury house and the oldest trunk maker still in business today. Tracing its roots back to 1792 as Maison Martin, the brand officially took the name Maison Goyard in 1853 under François Goyard. Headquartered at its historic flagship location on 233 rue Saint-Honoré in Paris, Goyard is globally recognized for its signature Goyardine canvas—a durable, lightweight fabric featuring a hand-penciled chevron pattern that forms a triple 'Y' to honor the family's log-driving heritage. While iconic for artisanal travel trunks, luggage, and handbags like the celebrated Saint Louis Tote, the maison famously maintains an aura of "stealth wealth" and extreme exclusivity. By strictly avoiding traditional advertising, e-commerce platforms, and mass production, Goyard relies entirely on scarcity, word-of-mouth prestige, and an elite global clientele to retain its legendary status